Display Secrets From The Pros: 5 Tips For Success At Your Next Convention Marketing Articles | March 17 Paul Arriola USA Jersey , 2011
These tips will help ensure that your trade show displays are successful at your next convention, and at many conventions to come. Get the most out of your display!
Why do professionals always create a great convention display? The answer is simple: years of experience and hands-on training in the industry. Over time, they've learned secrets that can be applied to virtually all trade show displays Omar Gonzalez USA Jersey , helping improve lead generation and return on investment for almost all industries. By learning some of these tips, your marketing team can step up your convention presence and see great results.
Tip #1: Display Size Doesn't Matter
Never allow yourself to change the way you sell a product based on the size of its booth. It may be an unconscious decision, but many promoters will actually be less confident and less persuasive when they are exhibiting in front of a small unit than in front of a large one. Visitors don't tend to initially notice the difference; they're interested in what your company has to offer Nick Rimando USA Jersey , not in judging your trade show displays. Don't feel overwhelmed and underpowered just because your unit isn't the largest on the floor. Don't feel overconfident because you have the largest unit either. Remember why you've come to the exhibition, and ensure that your focus and the focus of your staff stays on doing all you can to achieve your goal.
Tip #2: A Small Upgrade Can Mean A Huge Increase In ROI
One of the most difficult things for a novice exhibitor to decide is how much to spend on their first trade show displays. Over time, you get more of a sense for what your company needs Mix Diskerud USA Jersey , but it can be a difficult call at first. A key thing to keep in mind is that you shouldn't just consider the baseline price in making your final choice. One display may cost $500, but there may be another that costs $550 and offers substantially better options. Don't restrict your price range completely; if your design associate mentions something a little more expensive, be open to considering it.?
Tip #3: Your Staff Miguel Ibarra USA Jersey , Not Your Booth, Is What Makes The Sale
It's important to strike a balance between understaffing and overstaffing your booth. The perfect amount of staffing will depend on the exact size of your trade show displays, and the crowd you expect at a convention. Do not neglect staffing considerations when planning your exhibition presence. The men and women at your booth are the ones who give a human face to your product and really make it sell.?
Tip #4: Giveaways Are Not Always A Good Investment
Many exhibition novices believe that giving away anything Michael Orozco USA Jersey , no matter how small, is always a good way to increase their success. While some may see success using that theory, there are more complex factors at work. You need to carefully consider whether or not a giveaway will actually benefit you Michael Bradley USA Jersey , or whether it's likely to draw a lot of attention without drawing more leads. A person who visits your booth is more likely to make a purchase than someone who has not visited, but not everyone who does visit will buy. If you are going to invest in giveaways, only give them to people in exchange for their contact information. While that will not always yield leads Matt Miazga USA Jersey , you will at least be able to get some information to show for your efforts.
Tip #5: Rental Booths Are Not Always Second-Best
Rental trade show displays have recently seen a huge resurgence. Many marketing experts are now encouraging them, especially for companies that have not visited conventions extensively in the past. If your company is just trying out an exhibition, rental trade show displays can provide a surprisingly customizable form of representation at a much lower cost.?
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